From Spontaneous: Spontaneous helped Bayer CropScience tell their unique story of agricultural positivity with visual acumen. Using a cartoon approach, we communicated the facets of Bayer's research and technology with a personal touch. Elements such as tractors, cotton fields and citrus groves were framed in graphic metaphors to create a memorable experience.

I worked with Spontaneous to help Bayer CropScience tell their unique story of agricultural positivity with visual acumen. Using a cartoon approach, we communicated the facets of Bayer's research and technology with a personal touch. Elements such as tractors, cotton fields and citrus groves were framed in graphic metaphors to create a memorable experience.

Design & Animation: James Crothers
Studio: Spontaneous